October 31, 2020
Billy Casper Golf Re-Brands to Indigo Golf Partners
News, Golf Management, United States
Owner-Operator of 160-Plus Golf Courses, Country Clubs, Resorts Modernizes with the Times
(RESTON, Va.) - Billy Casper Golf has changed its name to Indigo Golf Partners, representing a new, modern brand aligned with golf’s evolving landscape and the company’s leadership in golf course ownership and operations.
Significance of Indigo Golf Partners lies in blue sky thinking that inspires creative and practical ideas which know no limits. It is personified by a contemporary logo design with graduated blue hues.
The principles carried out by the company’s nearly 7,000 passionate employees serving guests and members at more than 160 golf courses, country clubs and resorts in 29 states follow a “golf for everyone” theme. It is anchored by inclusion – promoting a sense of belonging – for all involved in owning, operating and frequenting Indigo Golf Partners-managed properties.
Since its founding in 1989, Indigo Golf Partners’ unwavering vision is to be the best operator in the history of golf; mission is to create safe, fun and enjoyable experiences daily; and responsibility is to generate healthy business returns for owners of daily-fee and private golf clubs.
With utmost attention to member and guest satisfaction, Indigo Golf Partners’ growth is fueled by advancements in all facets of modern-day golf and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, data-driven marketing, HOA integration, technology, special events and financial management.
“We believe golf is for everyone and our goal is to lead the industry with innovations for current and future generations,” says Peter Hill, Chairman and CEO of Indigo Golf Partners. “With a rapid pace of cultural, health and economic change all around us, now is the time for our entrepreneurial company to further evolve.
“We are stronger and more courageous than ever building tools and cultivating hard-working, well-trained, caring, collaborative and high-performing talent for our managed properties and the sport of golf at large to thrive.”
Indigo Golf Partners added 21 properties to its portfolio, and renewed 15 partnerships, the past 12 months, demonstrating the benefits of outsourcing management for substantially increased revenue generation and profitability that come with crisp execution and economies of scale. The company has also acquired and leased several courses.
“In today’s world of dynamic shifts in our personal and professional lives, golf is becoming increasingly regionalized and localized,” says Alex Elmore, President of Indigo Golf Partners. “Filling tee sheets at optimum rates doesn’t happen by accident, and course owners who professionalize their operations and marketing are positioned to capture greater market share.”
Within the $84.1 billion annual golf economy, Indigo Golf Partners is universally recognized for introducing tens of thousands of golfers to the game and inspire lapsed players to return each year. The result is record-high revenue for Indigo Golf Partners-managed courses and increased lifetime value of guests and members.
The company is also known for its pioneering ACE the Guest / Member Experience and Superintendent Business Institute best-practices learning modules; “World’s Largest Golf Outing” that raised more than $3,500,000 for military charities; “GoFutures” laboratory for prototyping forward-thinking course management concepts; “4 MORE” people-, data- and technology-driven stimuli to grow repeat foursome rounds; and “Indigo Green” environmental sustainability in compliance with Audubon International certification requirements.
About Indigo Golf Partners
Dedicated to optimizing all the sport and business of golf offers, Indigo Golf Partners is one of the largest golf course management companies in the U.S. Headquartered in Reston, Va. with regional offices and teams across America, the company owns and operates more than 160 golf courses, country clubs and resorts in 29 states. Leveraging over 30 years of expertise, Indigo Golf Partners specializes in full-service property management as well as assistance in specific segments of the golf business. They include modern-day golf and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing, public relations, HOA integration, technology, special events and financial management.