Generating Membership Leads

Promote Training

Hampden House, Monument Park, Chalgrove, Oxfordshire, OX44 7RW
Overview
Course Summary – “Generating Membership Leads”:
The number of golf members at clubs today is falling. As a result, the pressure is on to arrest the slide by replacing resigned members with new ones.
In a competitive marketplace, with ever increasing demands on people’s time and money, a more refined and pro-active approach to new member recruitment is needed – starting at the beginning of the process by generating membership leads.
This course looks at that subject in relation to a golf club business and examines the tactics that can be employed to increase inbound membership activity.
Content: Section 1 – Membership Leads
• Membership Doom & Gloom!
• Membership v’s Green Fee Revenue
• Prospects & Leads
• Three Core Focuses to a Successful Membership
• Profiling Golfers
• Internal Sources of Membership Leads
Section 2 – Data Collection
• The Importance of Data Collection
• Techniques for Collecting Visitor Data
• What to Fill in
• Overcoming Staff and Customer Objections
• What Data to Collect
• Making Staff Accountable for Data Collection
• Databases
Section 3 – Appraising Your Existing Membership
• Analysing Your Current Membership
• Membership Categories
• Pricing Review
• Benefits & Privileges
• The Membership Benefits Matrix
• Payment Options
• Contract Lengths
• What do New Members Take Away?
Section 4 – Member Referrals
• The Benefits of Referral Marketing
• The Key to Successful Referrals
• Popular Referral Promotions
• Encouraging Member-Guest Play
• Point-of-Sale Referrals
Section 5 – Marketing in the Community
• The Essential Ingredient – Part 1
• The Essential Ingredient – Part 2
• Reaching Out to the Community
• Successful Community Marketing Initiatives
• Getting the Word Out
Section 6 – Membership Promotions & Initiatives
• What is a Membership Promotion Trying to Achieve?
• Addressing Member Perceptions
• Proven Successful Membership Promotions
• Membership Lead Generation Initiatives
Section 7 – Advertising Media
• Advertising to our Data
• Advertising to Potential New Members
• Purchasing & Creating Databases
• Seven Times to Exhaustion
• Advertising Timing
Completing the Course:
Delegates must complete all units of the course, which include five short self-assessment quizzes and one tutor-marked end-of-course assignment, to be awarded the “Promote Training Certificate in Generating Membership Leads”.
Course Cost:
£195.00 (exc.VAT)
Course Location:
Online
Additional Details:
Study Time: Approximately 25 hours
Time Limit: 6-months to complete
Tutor Support: Included
Promotion Code Available:
Yes
Promotion Code:
GOLFJOBS
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