Customer Data Collection

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Overview

Course Summary – “Customer Data Collection”:

Collecting contact information from visitors and guests is a crucial building block to a cost-effective marketing plan. This course shows how 100% data collection can be achieved at any club.

Content:

– The Importance of Data Collection
– Techniques for Collecting Visitor Data
– What to Fill In
– Overcoming Staff and Customer Objections
– What Data to Collect
– Making Staff Accountable for Data Collection
– Databases

Completing the Course:

Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Customer Data Collection”.

Certificate Qualification:

This course also counts towards the “Driving Green Fee Revenues” and “Generating Membership Leads” Certificate courses.